Webchief client guides

Below you will find step by step instructions for everything you need to know for your new website.

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Webflow client guide

Your Intake Form

The following sections will help you fill out the intake form with confidence. If you are an existing client you can ignore this.

Research

Explain your product and or service. What are you actually selling? Your prices, packages and inclusions. Think of it like a menu of products. Ideally you show your prices on your website and have 2 to 3 offerings.

Messaging

Storybrand 7 part framework

We use the storybrand framework to clarify your message. Storytelling is proven way to high-jack people's attention. Taking this approach means we can create compelling copy in which we can position you as the guide that helps your client win the day.

Here is a breakdown for each section:

Your Client

Who is your ideal customer and what do they want as it relates to your product or service?

With a Problem

External
What is in the way of getting what they want that your customer has to deal with as it relates to your product or service?

Internal
How does this make your customer feel? What is their internal dialog?

Philosophical
‍Why is it “just plain wrong” for your customers to be burdened by this problem? Why do they have "enough of this"?

Meets A Guide

Why are you the most suitable person to help your customer?

Empathy
‍What brief statement can you make that expresses empathy and understanding?

Authority
How can you demonstrate competency in solving your customer’s problem? What are the benefits in your product or service that prove that?

Give Them a Plan

Summarise Your Plan
‍What is a 3 or 4 step plan you can give them that will solve their problem? You can also explain how your product can be used after the sale.

As a rule of thumb these are the stages of the 3 steps:

  1. Engagement
  2. Experience
  3. Success

Agreement
‍List the agreements you can make with your customers to alleviate your fears of doing business with you. These are like guarantees and disclaimers.

Call Them To Action

What is your direct call to action?
This is what you want them to do on your site. Make it short, actionable and obvious. Typically this is "Book a Call", "Schedule a Free Consultation", "Request Pricing"

What is your transitional call to action?
For visitors on your site that are not ready to commit to the direct call to action, what is an alternative? This typically leads to a "lead magnet" such as a free PDF, a quiz or a signup in exchange for their contact details.

The Successful End

Successful results
List the positive changes your customers will experience if they use your product or service.
How does their life look like if they engage you?

The Tragic End

Tragic results

List the negative consequences your customers will experience if they don’t use your product or service. What is at stake if they don't engage you?

The Transformation

From
How was your customer feeling about themselves before they used your product or service?

To
Who will your customer become after they use your product or service? What is their aspirational identity?

Your Page Selection

Basic pages are included but you have 2 custom pages you can choose from.

Optional Extras

Your website comes with everything you need but maybe you want that extra add-on.

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Getting Familiar With Webflow

Below are different steps that will help you get the most of your website

Create a Webflow Account

Webflow offers a free Starter Workspace plan

  1. To sign up for a Webflow account, visit the Sign up page and fill in your name, email, and password, with specific password requirements.
  2. You can also sign up with your Google account, but you'll need to log in with Google afterward.
  3. When signing up, you agree to Webflow's Privacy Policy and Terms of Service.
  4. You can log into your Webflow account with your credentials or use your Google account if it's associated with your Webflow email.
  5. Troubleshooting options include password resets and contacting customer support.
  6. For added security, you can enable two-factor authentication for your account.

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Give Access

  1. Click the Account dropdown menu in your Dashboard
  2. Click Workspaces
  3. Choose the Workspace you want to add your guest to
  4. Go to Members tab > Agency or Freelancer Guests‍
  5. Click Invite guest‍
  6. Add the email auri@webchief.com.au to the field
  7. Click Invite

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Publishing Your Site

  1. Click Publish
  2. Check the domain(s) you want to publish to
  3. Connect a new domain if necessary
  4. Click Publish to selected domains

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Using the Editor

  1. Accessing the Editor
  2. Anatomy of the Editor toolbar
  3. On-page editing
  4. Managing page settings
  5. Creating and managing dynamic content
  6. Viewing and publishing changes
  7. Accessing form submissions
  8. Editor settings for elements
  9. Content editor permissions

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Using Collections

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Commenting

  1. How to add, edit, delete, and resolve comments
  2. How to mention Workspace members or guests in comments
  3. How to view and filter comments
  4. How to set comment email notifications
  5. FAQ

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Submit a Support Ticket

Webchief Provides you with an easy support system to get further website requests done quickly.

  1. Simply go to the Submit a Ticket page
  2. Fill in the required fields
  3. Get a notification when it's done

Note: You will need an active maintenance package for your ticket to get actioned. Get one here.